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One of the biggest gifts I give myself every year is to my plan my marketing in advance for my business. If you can pull together a few hours during this busy month, it’s really worth it. It feels great…
I could write the longest blog post in the world, listing all of the achievements and successes that have happened this year because of the nonprofit world. For the sake of it being readable, I will just share a few….
Over the summer I received a lot fundraising appeal letters. Many of them were too disorganized and cluttered to read, but there was one that immediately stood out as soon as I opened it; it instantly made me smile. The…
If you’re doing something the same way it’s always been done, yet thinking there must be a better way that will save you time and money—but you’re too busy and overloaded to try to figure that out right now… If…
Sometimes when a new challenge or big project comes up, it can seem really overwhelming. Especially when it lands on your plate unexpectedly and you don’t have a plan or a process in place to deal with it. Similar to…
For nonprofit organizations, newsletters can be one of the biggest change-creators. But for many of my clients, they’re also one of the biggest stressors! My method of removing stress is to get organized, lay things out clearly, and plan ahead. This…
Marcie Grube has been a social media expert in both for-profit and non-profit organizations for nearly a decade. Her current social media work for Helen Woodward Animal Center includes: Blue Buffalo Home 4 the Holidays, the Surf Dog Surf-A-Thon and…
Although they seem simple and straightforward, the basics principles of good design are really important and often overlooked. When sharing your organization’s story through your marketing materials, it’s these basic guidelines of design that ensure your message comes across clearly….
As every successful organization knows, you must always keep learning and growing. But the busier you get, the harder it can be! That just means it’s time to simplify. Keeping up with the times doesn’t have to time-consuming or overwhelming….
There is no shortage of statistics about why visuals are so important: People remember 20% of what they read—and 80% of what they see and do. –Wyzowl 40% of people respond better to visual information than plain text. –WMG But…