Free Guide
I strongly believe that when you set goals, make a plan and follow through, everything seems to work smoothly and with less stress. Of course, life can sometimes derail the plan, but it’s much easier to get back on track…
If you know you need to assess your marketing for the year, but are worried the task will take weeks, try my favorite method. A dedicated-day will be plenty of time (and you’ll have time for candy cane breaks). Part…
Blogging is an amazing way to show gratitude to your supporters, give them a sneak-peak behind the scenes, and show them how their involvement is making an impact. To make blogging more enjoyable for you, and more rewarding for your…
Did you know that if your nonprofit’s YouTube channel has over 10,000 subscribers, you can use the YouTube studios in Los Angeles for free once a month? This is just one of many cool things I learned last month at…
The reason I hire a mechanic is because I don’t know how to fix a car. Thankfully, my mechanic, George, is great at it! Even better … he keeps me informed at every step. He’s not just my mechanic—he’s my…
Did you know that 55% of those who engage with nonprofits via social media have been inspired to take further action? (Source: Waggener Edstrom) That’s an amazing statistic, however, social media is like any other marketing tool; you need a strategic plan, dedication…
When used well, social media allows friends and supporters to feel connected to your organization–and a connection is what motivates them to give or volunteer. I think a lot can be learned from these 3 nonprofits who are using social…
Last month I went to the Creative Freelancer Business Conference (CFBC) in Boston. CFBC is part of HOW Design Live, an annual event where creative professionals from all over the country meet for inspiration, business/marketing advice and make valuable business…
Last year at HOW Design Live, Sarah Durham spoke about “Integrating your Values and Your Positioning.” I learned that by defining our values, we can attract like-minded people, provide transparency into how we work, work in harmony with others and…
What if you had a marketing tool that communicated the value and unique message your organization has to offer, while at the same time driving traffic to your website and growing your email list? A good ebook can do that…