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I follow many organizations, not only to see how they’re marketing, but because I believe in what they’re doing. I was so happy when I saw this infographic from Global Fund for Women. I think it deals with a bigger…
Marcie Grube has been a social media expert in both for-profit and non-profit organizations for nearly a decade. Her current social media work for Helen Woodward Animal Center includes: Blue Buffalo Home 4 the Holidays, the Surf Dog Surf-A-Thon and…
As every successful organization knows, you must always keep learning and growing. But the busier you get, the harder it can be! That just means it’s time to simplify. Keeping up with the times doesn’t have to time-consuming or overwhelming….
There is no shortage of statistics about why visuals are so important: People remember 20% of what they read—and 80% of what they see and do. –Wyzowl 40% of people respond better to visual information than plain text. –WMG But…
If you know you need to assess your marketing for the year, but are worried the task will take weeks, try my favorite method. A dedicated-day will be plenty of time (and you’ll have time for candy cane breaks). Part…
Blogging is an amazing way to show gratitude to your supporters, give them a sneak-peak behind the scenes, and show them how their involvement is making an impact. To make blogging more enjoyable for you, and more rewarding for your…
Did you know that if your nonprofit’s YouTube channel has over 10,000 subscribers, you can use the YouTube studios in Los Angeles for free once a month? This is just one of many cool things I learned last month at…
Did you know that 55% of those who engage with nonprofits via social media have been inspired to take further action? (Source: Waggener Edstrom) That’s an amazing statistic, however, social media is like any other marketing tool; you need a strategic plan, dedication…
When used well, social media allows friends and supporters to feel connected to your organization–and a connection is what motivates them to give or volunteer. I think a lot can be learned from these 3 nonprofits who are using social…
Last month I went to the Creative Freelancer Business Conference (CFBC) in Boston. CFBC is part of HOW Design Live, an annual event where creative professionals from all over the country meet for inspiration, business/marketing advice and make valuable business…