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For nonprofit organizations, newsletters can be one of the biggest change-creators. But for many of my clients, they’re also one of the biggest stressors! My method of removing stress is to get organized, lay things out clearly, and plan ahead. This…
Although they seem simple and straightforward, the basics principles of good design are really important and often overlooked. When sharing your organization’s story through your marketing materials, it’s these basic guidelines of design that ensure your message comes across clearly….
There is no shortage of statistics about why visuals are so important: People remember 20% of what they read—and 80% of what they see and do. –Wyzowl 40% of people respond better to visual information than plain text. –WMG But…
If you know you need to assess your marketing for the year, but are worried the task will take weeks, try my favorite method. A dedicated-day will be plenty of time (and you’ll have time for candy cane breaks). Part…
The reason I hire a mechanic is because I don’t know how to fix a car. Thankfully, my mechanic, George, is great at it! Even better … he keeps me informed at every step. He’s not just my mechanic—he’s my…
Did you know that 55% of those who engage with nonprofits via social media have been inspired to take further action? (Source: Waggener Edstrom) That’s an amazing statistic, however, social media is like any other marketing tool; you need a strategic plan, dedication…
When used well, social media allows friends and supporters to feel connected to your organization–and a connection is what motivates them to give or volunteer. I think a lot can be learned from these 3 nonprofits who are using social…
Last month I went to the Creative Freelancer Business Conference (CFBC) in Boston. CFBC is part of HOW Design Live, an annual event where creative professionals from all over the country meet for inspiration, business/marketing advice and make valuable business…
Last year at HOW Design Live, Sarah Durham spoke about “Integrating your Values and Your Positioning.” I learned that by defining our values, we can attract like-minded people, provide transparency into how we work, work in harmony with others and…
What if you had a marketing tool that communicated the value and unique message your organization has to offer, while at the same time driving traffic to your website and growing your email list? A good ebook can do that…