My Process

What is working together like? Expect exceeded expectations.

Over the years I’ve crafted an extremely organized process to make sure that every detail gets covered. My goal is to please you and exceed your expectations with open communication, clarity and collaboration throughout a simple, 5-step process.






Develop & Design





  1. Research. I start by asking questions, listening and gaining an understanding of your specific needs, goals, audience, project requirements and desired outcomes.
  2. Manage. To keep the project running smoothly on deadline, a project schedule is de­veloped and managed. You can deal with other priorities with the peace of mind that I am keeping your project on track.
  3. Develop & Design. This is the stage where I take the information gathered about your organization and explore creative solutions to meet your goals. Design concepts will be presented, you’ll select your favorite version, and we will discuss necessary refinements.
  4. Refine. Work is done to refine the design making sure every detail is double-checked and proofed. Then it’s presented for your final approval.
  5. Deliver. Once approved, the files are prepared for print or web and uploaded via FTP or sent via email to the appropriate vendor. Now it’s ready to help you meet your goals!

When we work together, there won’t be any surprises when it comes to schedule, deliverables or budget. But clients are often surprised when their expectations are exceeded. I’d love to exceed yours. Let’s talk.